Influencer marketing platforms provide brands with an infrastructure for simplifying influencer discovery, management and performance evaluation. Influencer platforms are essential tools in creating meaningful audience connections and measuring impactful ROI.
Sprout Social offers an all-in-one suite of tools for influencer marketing campaigns, with its powerful search engine allowing you to filter influencers by topic, engagement rate and demographics.
Traackr
Influencer discovery, automated outreach, CRM and campaign tracking are among the many strengths of this platform. Data-driven analytics offer in-depth performance metrics and audience demographics for informed decision-making; furthermore, its unified view of industry metrics allows marketers to optimize ROI by pinpointing areas for improvement.
Traackr’s scalable nature makes it suitable for growing brands, with its automation features cutting time spent on repetitive tasks and freeing teams to focus on strategy and creative execution. Furthermore, customizable reports highlight key insights.
Strong vetting tools help brands identify influencers with credible audiences and eliminate fake followers, as well as competitive benchmarking to measure brand performance against rivals. Although lacking e-commerce capabilities and limited platform coverage are limitations, the company does provide free trials with transparent pricing structures.
Klear
Klear provides an all-in-one platform for influencer discovery, campaign management and tracking. Renowned for its robust analytics and pricing tiers that accommodate businesses of all sizes.
Klear’s extensive database containing 500 Million profiles and 5 Years of data allows it to have an unparalleled understanding of influencer audiences, helping brands target creators with audiences that match their own, rather than just those with large followership counts.
Klear Connect’s listening feature is similar to Meltwater’s, with the added advantage of helping brands understand which creators influence their audiences and thereby avoid working with creators who violate brand values. Furthermore, its messaging tool facilitates transparent collaboration with influencers without email chains or direct messages for more efficient project management.
Launchmetrics
Launchmetrics was formed from the merger between Fashion GPS and Augure in 2006 and quickly rose to become one of the premier marketing platforms and data insights services for Fashion, Luxury and Beauty (FLB) brands. Through technology and event programming it provides software, services and events which help brands accelerate their launch-to-market process as well as build lasting exposure; its industry communities GPS Radar and Style Coalition bring editors, buyers and influencers together to share content, events and more.
Launchmetrics’ core offering is Event Management, supporting live, digital, and hybrid events with seating charts, attendee communication channels, comprehensive reporting features and much more. Launchmetrics also offers media monitoring and brand performance benchmarking via media impact value (MIV). MIV assigns monetary values to posts on social media that take into account both quantitative and qualitative elements specific to FLB events.
Upfluence
Upfluence is a comprehensive influencer marketing platform with an array of tools designed to support your campaign goals. It features an advanced search engine for Instagram and TikTok as well as analytics for ROI tracking and expected monetary value (EMV). Furthermore, automated follow-ups, gifting, affiliate links as well as integration with Shopify, Magento, Klaviyo and Zapier allow real time control of influencer-driven sales via affiliates.
This premium solution offers full influencer marketing functionality, from discovery and campaign management, to social listening capabilities for brand advocacy. Featuring a private influencer marketplace and robust CRM to manage relationships with influencers. Furthermore, its powerful workflows make tracking performance and measuring ROI easy.
BrandSnob
Finding an influencer marketing platform may seem like an uphill struggle, but its rewards can be enormous. The key is choosing one that fits your needs while having strong customer support staff available for when necessary. Other considerations should also be made, including pricing and features.
Brandsnob is an influencer marketing platform designed to facilitate relationships between Instagram influencers and brands. It enables brands to directly connect with these influencers and manage campaigns from beginning to end; analytics provide insight into whether their efforts are producing results; transparency within campaigns allows influencers to be honest about the products they promote – increasing trust while simplifying collaboration processes for both parties involved. Furthermore, Brandsnob features an user-friendly interface making this suitable for both experienced influencers and novices.
SocialBakers
Socialbakers empowers marketers to develop an in-depth knowledge of their audience and tailor content specifically tailored for them. Utilizing artificial intelligence, this platform sifts through conversations across various social media platforms and also helps brands identify influencers that could assist with reaching their target market.
The “Influencer Discovery” feature makes it simple and efficient to identify influencers who will best represent your brand. This tool filters influencers based on impact, engagement rate, relevance and others factors such as following. In addition, this tool enables comparison between influencers’ performance with their followers.
Socialbakers offers another key feature in Community Management, allowing users to manage their community from a central inbox. This tool offers unlimited ad hoc searches, queries, mentions and visual analytics/enrichments – however its pricing model varies per user so for an accurate quote please reach out directly.
